Holiday 2025

The PBK Holiday 2025 campaign centers on gifting for kids, toddlers, and babies, brought to life through a rich green color palette that evokes warmth and seasonal tradition. Emotional, lifestyle-driven photography featuring families and young children creates a heartfelt connection with parents. The overall design blends softness with polish, resulting in a cozy, gift-forward aesthetic that feels both elevated and deeply personal.

Assets
Site, email, social

Year
09/2025

Design Elements

The PBK Holiday 2025 campaign pairs a rich green palette with seamless photographic grids to highlight key gifting items. Subtle snowflake graphics add texture, while emotional imagery of children and families brings warmth, resulting in a festive, polished design.

Email design

Site

Desktop

Mobile

Social design