Pacific Prep
Pacific Prep is a seasonal marketing campaign designed to capture the effortless, coastal-inspired aesthetic of everyday essentials. The campaign focused on a cohesive visual system across digital and email channels, blending elevated minimalism with relaxed, West Coast influences. I developed a suite of assets including homepage design, email layouts, and social content, ensuring consistency and clarity across touchpoints. The result was a polished, lifestyle-driven campaign that reinforced brand identity while driving engagement and conversion.
Assets
Site, email, social
Year
03/2026
Design Elements
The Pacific Prep campaign features an airy, ephemeral aesthetic grounded in a light, blue-toned palette inspired by the coast. Classic preppy elements are reimagined with a modern sensibility, creating a look that feels both timeless and effortlessly refined.
Email design
Homepage
Desktop
Mobile
